Updated November 4, 2019
Blog Tips: How to Get Better Results from Pinterest
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With 175 million active monthly users, Pinterest is the place to be if you’re a blogger.
“But my niche doesn’t fit Pinterest!”– that’s something that I often hear new bloggers say. Well, the good news is that Pinterest is also no longer niche and/or gender-specific. There are more and more men who sign up as new users and Pinterest is no longer a place devoted solely to finding DIY projects or weeknight dinner ideas.
Yup, this means that regardless of what you blog about, you can get awesome results from Pinterest. The only thing you need to do is put in the work.
If you want to know how to get better results from Pinterest and drive traffic to your blog, there are a few things to keep in mind.
BLOG TIPS: HOW TO GET BETTER RESULTS FROM PINTEREST
PINTEREST IS ALWAYS CHANGING
At least once a year, Pinterest announces a change to its platform. In order to get better results from Pinterest, you need to stay on top of these changes and adjust your blog marketing strategies accordingly. Techniques that worked for you two or three years ago, might not help you get better results on Pinterest since the platform and the algorithm itself is ever-changing.
A good way to stay on top of things is to sign up for their Pinterest Business newsletter and/or visit their blog once in a while, where the changes are usually announced. Pinterest uses quite a few factors when ranking your pins and your “pinner quality” matters quite a bit here. This means that you should always pin high-quality content, be consistent with your descriptions and have a high-quality domain.
STOP OVER-BRANDING YOUR PINS
Branding is important when it comes to your blog and your Pinterest profile, but it’s crucial to avoid over-branding your pins. You do not want all of your pins to look the same- you have to switch things up by using different colors, fonts, and designs. You also don’t need to use the same caption on your image as your blog’s title. To maximize the exposure I highly suggest creating multiple pins for your posts and uploading them directly to Pinterest or scheduling them through Tailwind.
To find out what combinations work best, you can create multiple Pinterest-friendly images with different text and color combinations and have them all link to the same blog post. After a couple of weeks, you can use Pinterest analytics to inspect your pins and see which design/color combo did best, which earned the most clicks and saves. To use Pinterest analytics you have to sign up for a Business Account (if you’re a blogger I really hope you have already done this here). Having a business account and a verified website will also help to improve your domain’s quality, which also plays a role in the Pinterest algorithm.
YOU HAVE TO BE CONSISTENT
Another factor taken into consideration by the Pinterest algorithm is the quality of you, as a user, also known as the “pinner quality.” When deciding on whether or not to promote your content to its users, Pinterest wants to make sure that you not only provide high-quality content but that you’re also running a high-quality account. This means that consistency is very important. Remember: it is much better to pin 30-40 pins over a course of 1 week than it is to pin 30-40 pins at once. This is why scheduling your pins is so important when it comes to Pinterest marketing. You will get better results from Pinterest by pinning less but in a consistent matter.
THE ONLY NUMBER THAT MATTERS
Another reason why Pinterest is a great place for bloggers is that unlike with other platforms, the number of your followers isn’t one of the most important factors. The only number that matters is your conversion- meaning the number of people who actually click on the pin and visit your blog. The same thing goes for Group Boards- you will get better results from a small group board that is specific to your niche, than you would from a very large group board where pins vary from parenting advice to online marketing to fashion and cooking, etc. Don’t stress about the number of your followers and instead, focus on improving your SEO.
OPTIMIZATION
Aaand, speaking of SEO- this is where your main focus should be if you really want to get better results from Pinterest. All of your boards should include keywords, the same thing goes for your image descriptions. You can use the Pinterest search bar to find out what phrases Pinterest users are searching for exactly. Plugins such as Social Pug and Yoast allow you to customize your Pinterest description. Your profile is another place where you should add relevant keywords. Take a look at your profile and think where you could include keywords that are relevant to your niche.