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Blog Tips: How to Get Better Results from Pinterest

How to get better results from Pinterest

How to get better results from Pinterest

Blog Tips: How to Get Better Results from Pinterest

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With 175 million active monthly users, Pinterest is the place to be if you’re a blogger.

“But my niche doesn’t fit Pinterest!”– that’s something that I often hear new bloggers say. Well, the good news is that Pinterest is also no longer niche and/or gender-specific. There are more and more men who sign up as new users and Pinterest is no longer a place devoted solely to finding DIY projects or weeknight dinner ideas.

Yup, this means that regardless of what you blog about, you can get awesome results from Pinterest. The only thing you need to do is to do is put in the work.

If you want to know how to get better results from Pinterest and drive traffic to your blog, there are a few things to keep in mind.

BLOG TIPS: HOW TO GET BETTER RESULTS FROM PINTEREST

How to Get Better Results from Pinterest

 

PINTEREST IS ALWAYS CHANGING

At least once a year, Pinterest announces a change to its platform. In order to get better results from Pinterest, you need to stay on top of these changes and adjust your blog marketing strategies accordingly. Techniques that worked for you two or three years ago, might not help you get better results on Pinterest since the platform and the algorithm itself is ever-changing.

A good way to stay on top of things is to sign up for their Pinterest Business newsletter and/or visit their blog once in a while, where the changes are usually announced. Pinterest uses quite a few factors when ranking your pins and your “pinner quality” matters quite a bit here. This means that you should always pin high-quality content, be consistent with your descriptions and have a high-quality domain.

STOP OVER-BRANDING YOUR PINS

Branding is important when it comes to your blog and your Pinterest profile, but it’s crucial to avoid over-branding your pins. You do not want all of your pins to look the same- you have to switch things up by using different colors, fonts, and design. You also don’t need to use the same caption on your image as your blog’s title. To maximize the exposure I highly suggest creating multiple pins for your posts and uploading them directly to Pinterest or scheduling them through Tailwind.

To find out what combinations work best, you can create multiple Pinterest-friendly images with different text and color combinations and have them all link to the same blog post. After a couple of weeks, you can use Pinterest analytics to inspect your pins and see which design/color combo did best, which earned the most clicks and saves. To use Pinterest analytics you have to sign up for a Business Account (if you’re a blogger I really hope you have already done this here). Having a business account and a verified website will also help to improve your domain’s quality, which also plays a role in the Pinterest algorithm.

YOU HAVE TO BE CONSISTENT

Another factor taken into consideration by the Pinterest algorithm is the quality of you, as a user, also known as the “pinner quality.” When deciding on whether or not to promote your content to its users, Pinterest wants to make sure that you not only provide a high-quality content, but that you’re also running a high-quality account. This means that consistency is very important. Remember: it is much better to pin 30-40 pins over a course of 1 week than it is to pin 30-40 pins at once. This is why scheduling your pins is so important when it comes to Pinterest marketing. You will get better results from Pinterest by pinning less but in a consistent matter.

THE ONLY NUMBER THAT MATTERS

Another reason why Pinterest is a great place for bloggers is that unlike with other platforms, the number of your followers isn’t one of the most important factors. The only number that matters is your conversion- meaning the number of people who actually click on the pin and visit your blog. The same thing goes for Group Boards- you will get better results from a small group board that is specific to your niche, than you would from a very large group board where pins vary from parenting advice to online marketing to fashion and cooking, etc. Don’t stress about the number of your followers and instead, focus on improving your SEO.

OPTIMIZATION

Aaand, speaking of SEO- this is where your main focus should be if you really want to get better results from Pinterest. All of your boards should include keywords, the same thing goes for your image descriptions. You can use the Pinterest search bar to find out what phrases Pinterest users are searching for exactly. Plugins such as Social Warfare Pro and Yoast allow you to customize your Pinterest description. Your profile is another place where you should add relevant keywords. Take a look at your profile and think where you could include keywords that are relevant to your niche.

Here’s one last thing to remember: stay patient. Once you start working on optimizing your profile, pins and work on a pinning schedule, you have to remember that results do not come overnight.

This is one of the most frequently asked questions I get from bloggers who are new to Pinterest: why am I not getting results? Because it takes time- which is why, once again, it’s important to stay consistent and continue to put in the work. The results are worth it, but they do come with time. 

19 Comments

  • Reply
    Naya // partyparrotblog.com
    September 5, 2018 at 4:46 am

    I love your Pinterest posts, Paula! You are seriously the only reason why I even have a profile, I had no idea how cool this platform was until you put it on the map for me. Will definitely keep your valuable tips in mind! xx

  • Reply
    Lisa Autumn
    September 5, 2018 at 7:03 am

    I love pinterest but I don’t really know how to use it! This was so helpful babe!

    x Lisa | lisaautumn.com

  • Reply
    Natalie Redman
    September 5, 2018 at 9:26 am

    I’ve only been using Pinterest for my blog for the last three months and already my monthly views are 145k :D Such a good platform to be on.

    http://www.upyourvlog.com

  • Reply
    Candice @ NatalyaAmour
    September 5, 2018 at 2:16 pm

    Thanks so much for sharing your tips

    Candice | NatalyaAmour.com

  • Reply
    BlushandPearls
    September 5, 2018 at 3:49 pm

    very upset with pinterest. I got huge traffic from them in February and March and then one day it just died – have no clue why. Haven’t regained that traffic yet.

    Angela at Blush & Pearls

    • Reply
      Paula @ thirteenthoughts.com
      September 6, 2018 at 9:04 pm

      Those huge traffic spikes do tend to come when a pin gets noticed and earns a ton of repins all of a sudden. Happens to me all the time, too. Don’t give up- try to analyze the particular post or pin which brought you traffic and see what is different about it. Once you know why that particular post attracted attention, you can duplicate those results. Maybe it was your activity on Pinterest that was different during that particular time? It’s all about trying to outsmart the Pinterest feed. :)

  • Reply
    Linda Libra Loca
    September 5, 2018 at 4:14 pm

    I get a lot of traffic from Pinterest, even though I am still trying to figure out the best strategy, but the quality of the traffic isn’t the best. High bounce rate and most of the time less than 0,5 seconds spend on my website…

    Anne – Linda, Libra, Loca

    • Reply
      Paula @ thirteenthoughts.com
      September 6, 2018 at 9:06 pm

      If the clicks come then it’s time to figure out how to make people stick around, ha! Definitely a lot of trial and error with Pinterest, but the fact that the clicks come is a sign that there’s a ton of potential.

  • Reply
    Jodie
    September 6, 2018 at 3:57 am

    I’ve just started with Pinterest so this post was so helpful. I definitely need to start figuring out what pins work best to help promote my blog!

    Jodie // jodieloue.com

    • Reply
      Paula @ thirteenthoughts.com
      September 6, 2018 at 9:08 pm

      Thanks, Jodie! There’s a lot of trial and error with Pinterest, but once you know what works best for your blog, it becomes much easier.

  • Reply
    acenana
    September 7, 2018 at 1:09 am

    I make a Pinterest account only because there are so many interesting stuff in pinterest. I never know that it can be beneficial for my blog. Thank you! ^^

  • Reply
    Debora Tentiș Blog
    September 12, 2018 at 5:30 pm

    Hi my darling! I just join to tailwind and readem my 1month free so want to thank you for all your tips about blogging and pinterest. I follow you for a few years already and I enjoy every one of your post. I’m wishing you all the happiness, health and your dream to come true! a very worm hug!
    Debora

  • Reply
    Nickesha
    November 7, 2018 at 11:22 am

    I can definitely relate to your last 2 points in particular! I switched to a business account a couple months ago and have a very small following (less than 60 at the time of writing). Over the past month, I’ve gradually been fine-tuning my board descriptions etc and there’s been a steady increase from around 4k monthly viewers when I first switched to 13K as of beginning Nov. It’s definitely not a huge figure but I’m happy that there’s steady growth. :) I just have to try to increase the actual click-throughs.

    Thanks for this post. xx

  • Reply
    OLENA
    December 8, 2018 at 1:34 am

    Pinterest is amazing platform for promote your products or business

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