Blog tips: How to Drive Traffic to Old Blog Posts

how to drive traffic to old posts

Blog tips: How to Drive Traffic to Old Blog Posts

how to drive traffic to old posts

Some blog posts take me 30 minutes to write, some take days. When it comes to those articles that are a bit or ones I’m particularly proud of, it only makes sense that I’d want them to be seen by as many people as possible.

Over the last couple of years of blogging, I went through a lot of trial and error in order to find my own style (both in terms of writing and photography) and I absolutely loved the entire process. It’s undeniable that with so many blog posts and articles already published, a lot of them get buried under fresh content. I’m constantly in the process of updating and sprucing up some of those archived posts, keeping them fresh.

There quite a few things you can do in order to bring some traffic to old blog posts- some are less time-consuming than others. I know that that with over 1,000 posts written so far, it’s impossible for me to update everything at once. It’s a process- I like taking a few hours out of my week to do some deep-linking, pinning and/or image updating to my posts.


This is a big one. Despite already having great photography equipment (thanks to my husband who dabbled in photography a little) I knew nothing about photography. I only knew what I wanted my pictures to look like, but I didn’t know how to make that happen. I definitely came a long way since the beginning of my blogging days, but that also means that the photography in my older posts, doesn’t live up to my current standards.

Aesthetically-pleasing images will get shared on Pinterest, they also are much more likely to get a re-tweet on Twitter, a Facebook share or a re-post on Instagram- all of which can potentially lead to driving more traffic to your blog. Updating images on some of those old posts can definitely be time-consuming, and you won’t be able to do it all at once. It’s also something productive to do for your blog on days when you don’t feel like writing. In addition to adding new images, make sure to include a description to each of them before inserting them into your posts (that way when someone shares that image on Pinterest, the description will include your keywords. Remember to also make sure that your images have good alt attributes– this will also improve your SEO.

This is what my pictures looked like a few years ago:

bad blog photography example

This is what they look like today:


Blog Photography Styling + Affordable Props


Back in 2012, I had no idea what SEO even meant. Going back to your old posts and adding keywords, making your posts search-engine friendly is an easy way to freshen up that content. It will also help those posts get discovered, read and shared. Add alt tags to your images, create meta description and use an SEO-plugin like Yoast SEO. Sometimes, in order to improve your SEO, you might also have to change the URL- if that’s the case, I recommend using a plugin like Redirection. That way, if there are any links linking to the “pre-improved” post, they will automatically redirect to the new one.


Chances are, a lot of people who are reading your blog right now, weren’t reading it since the beginning. Maybe there are some posts that you are particularly proud of, but haven’t received much attention because when you published them you didn’t have much of an audience? You can update those posts, edit them, improve them, along with images, revamp them a little bit and republish. I’ve done this with a few of my posts in the past- I’m actually doing it with this post- and had a lot of success with it (like my re-published posts getting picked up by Bloglovin’s the Edit, earning a lot of Facebook and Pinterest shares, etc.).


This is another great idea for bringing traffic to those older and often forgotten posts, and it’s also something that I see a lot of successful bloggers do. Do a post rounding and linking up your best content, like your best breakfast recipes, your top outfit posts, your favorite DIY posts- this will, of course, depend on the type of content you’re creating. You can also use those posts to create a free printable, a short email course or an e-book and give them away as a content upgrade, to help grow your email list.


I love using a plugin like Revive Old Post that sends out automatic tweets linking to and promoting your posts. You can include certain categories, you can set up how often you want the tweets to go out, etc. Pinterest is also my secret weapon for this. I recently re-pinned this post that I’ve published a while ago, to a few of my group boards. Within a few days, that old post started getting over a thousand views a day, and that number is still growing. As soon I started noticing that post get some attention I updated it once again and placed a few links to newer content.


Some of the most popular posts on Thirteen Thoughts were published years ago. Adding a popular posts widget to your blog will let new visitors know what kind of content they can expect from you and it can also bring new traffic to those posts. You can use a plugin for this, set it up manually if your theme has that option, or you can display related content below your posts. Another good way to do this is to display “related” posts is to end your posts with: “PS if you liked this post, you’ll also love…..”


This one is a bit, well, obvious, but it also brings results. When writing new content, try to link to your archived posts whenever you can, but always make sure that it’s relevant to what you’re writing. I also like going through my old blog posts and add links to new content, doing some really deep linking. This is something you should also take advantage of if you notice one of your posts get more attention than usual.

how to drive traffic to old posts

When it comes to growing your blog and bringing more traffic, over the years I’ve learned that there isn’t just one particular area that you should work on. There’s promoting your content on social media, SEO, frequency, and quality of your posts, networking with other bloggers, etc. Driving traffic to your archived content is just one of the ways to bring traffic to your blog, but it plays a big role. Most of my traffic comes to my archived posts, so I have to update them frequently and I definitely recommend you do the same.



  • Reply
    Ambar Syed
    September 22, 2016 at 9:06 am

    Some really great tips Paula – your photography has become so professional now! :)
    – Ambar x

  • Reply
    September 22, 2016 at 9:13 am

    I love this! Thank you for these ideas! You are always so helpful, such a great blogger to follow! :D

  • Reply
    Christine C.
    September 22, 2016 at 9:32 am

    You always have such great advice!!

  • Reply
    September 22, 2016 at 10:12 am

    Wow you have improved so much over the years, like seriously now I look at your blog in awe and I am always inspired. I never even think of visiting old blog posts or promoting them once they have been published, but it’s definitely something to think about x

    Beauty with charm

    • Reply
      Paula @
      September 24, 2016 at 12:21 am

      Aw thank you Alina! Thank you for always being so sweet! :) Re-visiting old articles and refreshing them up a bit is definitely worth giving a try.

  • Reply
    September 22, 2016 at 12:15 pm

    This is so helpful! I really need to go through all my posts and update them xx

  • Reply
    Katie S.
    September 22, 2016 at 12:17 pm

    Wow, your photography game has DEFINITELY stepped up!! Good work!! I will definitely be trying some of these over the next few weeks!! <3

  • Reply
    September 22, 2016 at 12:44 pm

    ah very nice post thanks for the info

  • Reply
    Angel Bland
    September 22, 2016 at 1:26 pm

    Your blog posts have helped me so much! Thank you. Keep doing what your doing!

  • Reply
    The Perks of Being a Wildflowe
    September 23, 2016 at 5:39 am

    Such a great post! Thanks so much for all these helpful tips! Even though I’m still a newbie blogger, I will definitely be using some!

  • Reply
    September 23, 2016 at 11:00 am

    So very helpful!! Thank you for dipping into a subject that many of use can benefit from. Lovely as always xx

  • Reply
    Misc Bliss
    September 23, 2016 at 11:04 am

    Your posts are so helpful, informative, and positive. Thanks so much for spreading the word to us bloggers, and for doing it so beautifully too! It’s very, very appreciated :)

    Steph | Misc. Bliss

    • Reply
      Paula @
      September 24, 2016 at 12:31 am

      Aw thank you so much Steph! I love writing these posts so it makes me so happy to now that you enjoy them! x

  • Reply
    Alice Red
    September 23, 2016 at 2:51 pm

    This is such a good idea, I’m definitely going to try these tips and see if I can get more views on my older posts! These are so simple but they sound like they’ll be very effective.

  • Reply
    September 25, 2016 at 2:12 am

    Roundups definitely help right?!
    Kathy x

  • Reply
    Augustin Ra
    September 25, 2016 at 5:10 am

    Thank you so much for these tips. I hope I can grow my audience sooner. I’ve been adding alt tags on my images lately. I am quite surprised with your photography skills, Paula. Good job on improving the talent. Hihi :)

    Augustin Ra | Indie Spirit

  • Reply
    September 25, 2016 at 12:07 pm

    Great tips, Paula! I also have to admire your photography skills – love every single photo on your site! xx


  • Reply
    Jabeen Waheed
    September 25, 2016 at 12:34 pm

    This is great! I’ve been blogging for years- so need to make most of my old content!
    Jabeen x

  • Reply
    Kelly Stanton
    September 27, 2016 at 11:28 am

    Another great post! This is something that I really have to find time to do. I cringe at some older pics then actually feel quite happy at the what I have achieved since then so all very wise words! These posts are so helpful and Iove to read them. Kelly xx

  • Reply
    Lexie | NAILGIRL.NET
    September 29, 2016 at 5:09 pm

    Great tips! That first example of your current photography is blush heaven – updating blog photos has been on my to-do list forever!


  • Reply
    Inês Lopes |
    January 30, 2017 at 4:58 pm

    Thanks for all the great tips Paula! I’m loving reading all of your posts and getting all this useful information. You had an amazing transformation from what I see from this post :) Congratulations!

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