Blog Tips: Why Your Blog Needs Evergreen Content + Free Worksheet

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In the recent months, following my accident, I’ve been embracing slow blogging. I publish fewer posts but put more time into them and it’s been working really well for me. While I expected my traffic to drop in the first few weeks post the accident, since I wasn’t able to work too much, it actually remained quite steady.

All thanks to a bunch of evergreen content I’ve published over the years.

What is evergreen content?

Think of evergreen content as a foundation for your blog. Evergreen content is content that is:

  • Content that’s always relevant
  • Brings traffic on regular basis
  • Can be created in every single niche
  • You can update at a later time

Well, duh, that’s pretty much self-explanatory, is it not? Here’s the thing, though: we live in such a fast-paced world, we are constantly being overfed with new information from tens of different outlets and sources. If you read a blog post about topics like “Growing Your Instagram Following” written last year, chances are that tips contained in that post are irrelevant and, well… useless.

That’s because things change FAST. By the time you’re done writing about one thing, you already have to think about what you’ll be working on next. This is why having evergreen content on your blog is so important- it will keep bringing people back, drawing in new readers to your blog over time. If you want to convert visitors to subscribers, your blog will need to have a good foundation. Evergreen content is just that. Even when things slow down a little, whenever you’re not able to create new content or suffer from lack of inspiration, those posts will continue to drive traffic to your blog.

IDEAS FOR EVERGREEN CONTENT

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“HOW TO” POSTS

This can be pretty much anything, as long as it teaches your audience something. If you have a food blog, for example, you can write a post about some kitchen or cooking basics. Whatever your niche is, focus on something that a newbie would like to read, think of “How To” posts as posts for beginners. If you write about blogging, share some “How To” tips for new bloggers. Have a fashion blog? Create a “How To” for building wardrobe staples. You get the idea. We’re all good at something, even if you don’t think you are, I bet that YOU can teach me something new. Use that to your advantage. Maybe there’s something that you’ve learned to do recently and it took you a while to finally “get it?” Five years ago I didn’t even know how to use a DSLR camera. In 2014 I wrote a post “Photography Tips for Bloggers” and it’s still one of the most popular posts on this blog, bringing in tens of thousands of views every month. It’s a topic that is still relevant, three years later. I remember how frustrating reading manuals was, so once I finally “got it” I knew I had to share what I’ve learned and attempted to present it in a way that perhaps is a bit easier to understand than your average, dull manual. This can pay off, big time, so think about it: Is there a skill or piece of valuable information you could share with your audience? Give them a specific solution to their problem, share an “insider” tip. Don’t be afraid to spill your secrets!

Here are some examples of my most popular “How To” posts:

How to Get the Most Out of Your DSLR
How to Start a Lifestyle Blog
How to Grow Your Pinterest Following Fast
How to Grow Your Blog

STEP BY STEP TUTORIALS

Again, in these posts, you’re creating a piece of a helpful content. It can be a makeup tutorial, a guide for creating graphics, DIY project, photography tutorial-whatever fits within your niche. Step by step tutorial is one of the easiest ways to teach your audience something and provide them with value. Have them walk away from your post, knowing that they just learned something new. Add some nice visuals to your post, maximize it by automatically sharing it on Pinterest every couple of days/weeks (my 50 Ways to Practice Self-Care post has over 200k re-pins and continually brings in a good amount of traffic to my blog, I make sure to re-pin it to a bunch of group boards on regular basis).

FAQ

If you have an engaged audience, chances are you get asked a lot of questions. This can be anything from what camera you use to explaining the meaning behind the name of your blog. If that’s the case, create a FAQ page. It’s also a great place to send new, first-time visitors who come across your blog- a place for them to get to know you, to find out what they can expect from your blog and, to subscribe.

RESOURCE PAGES

Similar to creating a FAQ page, resource page can be a great place to send your readers whenever they have a question. My Blogging Resources page lists every single tool I use for blogging, photography, writing, my favorite affiliate programs and more. I also make sure to link to it in all my “Blog Tips” posts, as that’s when they’re most relevant.

Of course, these aren’t the only types of evergreen content to create. You can also publish something as simple as a very popular product review, play your SEO game right, and land on the first page of google, constantly bringing you traffic whenever someone does a keyword search for that particular product. It really depends on your niche. If you run a blog based on news/recent events or time-sensitive topics, then this might not work for you, although creating something like a FAQ/RESOURCE page is always a good idea.

Keep SEO in mind when creating your content. After you created your piece of evergreen content, re-visit it every 3 months or so. See if there’s anything you can add, or update, maybe you can add a content upgrade, an incentive once you start growing your email list. Then, re-share it on social media- let people know that content exists. Don’t expect people to just “find it.” Maximize that content as much as possible.

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Whatever topic you choose for your piece of evergreen content, make sure to also include a Pinterest-friendly graphics in your post as well. We talked about how to create those in this post. If you create 5-10 pieces of really great evergreen content, with detailed and useful information, you can count on a steady flow of traffic, even when your posting schedule suddenly changes. Thing is, you have to put in the work and create quality content. If you put in 20 minutes worth of work, expect 20 minutes worth of results. These posts are especially worth the effort because they will continue to work for you over time.

Ready to create some evergreen content? Grab your free worksheet and learn a few more tips for creating evergreen content.

Can you think of any ideas for evergreen content? Maybe you’ve already published a few posts that can be maximized and turned into an evergreen piece?

If you want to launch your own WordPress blog and start earning money online, check out my step-by-step guide to starting a blog right here and a list of all my blog resources, including my favorite affiliate marketing programs, right here

This content uses referral links. Read my disclosure policy for more info.

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  • Awesome tips as always! xx

    Carolina’s Makeup Life

  • I love your blogging tips posts – they are always so helpful! I could definitely use some more evergreen content on my blog, I do have a few bits but not as much as I would like. As I dont work very far in advance it would be super handy in case for some reason I wasn’t able to post for a bit xxx

    Sophie | Sophar So Good

  • Some of my reviews will probably count as evergreen content, but I feel like I have more of that on my You Tube channel. My “Skincare Knowledge” videos and my foundation reviews do still get a lot of views (well, a lot from my perspective) even a year after they have been published.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • You definitely have a ton of knowledge when it comes to skincare, so I’m not surprised they continue to get views! I think it’s a great thing to focus on these days as people actually become a bit more interested in things like what actually goes into skincare product and how they work, rather than just worry about pretty packaging.

      • In this case making content I´d actually enjoy to read myself is my best advisor.

  • Hayley Martin

    This is a great post!! I definitely agree that these type of posts help keep your traffic steady. I have only recently started to use buffer to schedule tweets and in doing so I pulled out some of my older posts to put back in my feed. I found that I could keep up with my engagement with my followers and as I would have if I had posted something new.

    Hayley | hayleyxmartin

    • Thanks Hayley! Tweeting out archived posts is the only thing I use twitter for haha- I just can’t keep up with everything. I still get nice amount of views from there so automating those tweets definitely is worth the try.

  • Natalie Redman

    I love Evergreen content. I always know that if for some reason, I couldn’t write for a short or long time, I’d have content I could promote.

    http://www.upyourvlog.com

  • As always – great advice!

  • Some sensible advice! So much content otherwise quickly becomes buried in the depths of the Interwebs. Btw, lovely new profile picture! :)

  • Emma Miegel

    Great advice! and I love the pictures you used!

    http://emscamera.blogspot.com

  • Coming up with an evergreen content is not easy and I always struggle with it. Writing a product review will bring a temporary traffic, however, when it is not new anymore then the traffic will drop as well. Thanks again for another amazing and helpful post, will try to use some of your tips :)

    Ela BellaWorld

  • This post is so helpful! I always struggle to come up with evergreen content that is somewhat original and that I will have a lot to talk about. Your ideas were great, and I always appreciate your blogging-related blog posts!

    Mia | http://www.verymuchmia.com

  • peonies passionfruit

    Thanks for these tips, I need to work on creating more evergreen content, your post has great advice.

    Eme x

    http://www.peoniesandpassionfruit.com

  • This is a great idea, that a lot of people don’t think about when blogging…especially people new to blogging (in the fashion or beauty departments) think they have to constantly be posting things that are “in trend”…but that just means they won’t be relevant in a few months again..

    Btw, LOVE your new “profile” photograph on the top right of the blog (not sure how to call it)!!! You look SO cute and inviting, I would totally talk to you on the street and ask you if you wanted to be friends…and hope you wouldn’t think I’m crazy xD

    xo,Rosie // Curvy Life Stories

  • Wonderfully written! I actually love how you add links to your previous posts; I do the same when possible and more often than not – old content gets more traffic anyway (at least in my case). Great tips Paula! xx

  • This was really useful thanks. I loved the links you have added in, they were very informative. For me, I have found that using an editorial planner has been a game changer for me. I started using an editorial planner at the beginning of the year and although it has taken a bit of time to get used to, it has definitely been worth it! :)
    https://onlinepersonalstylist.com

  • The Sunday Mode

    Ever since I first heard you talking about evergreen content on your blog I always have that in mind when I write my posts! I don’t always stick to writing that kind of content but I do find long term it performs better and even I’ll enjoy going back and reading those kinds of my own posts sometimes as well.

    Julia // The Sunday Mode

  • Samantha Nicole

    This was really helpful! I think I’ll go through my posts and make sure to update and tweak things. I lost a lot of traffic when I switched from WordPress.com to WordPress.org and need to revamp! Thank you.

    -Sam
    lattes-andlonglines.com

  • Kristin Jordan

    Thanks so much for the tips! I never thought about blog posts being timeless! Luckily I’ve written one so far, but I’ll make sure to include more in the future!