How to use Pinterest to grow your blog

How to use Pinterest to grow your blog

After writing my 6 Simple Ways to Drive Traffic to Your Blog, I’ve received quite a few requests to do an in-depth post about Pinterest. Today I’m finally going to share a few tips with you on how to grow your blog with Pinterest. 

I definitely wouldn’t consider myself to be an expert, but Pinterest does bring thousands of visits to this blog, every single month. Pinterest is definitely a very powerful tool, especially for bloggers. Unlike other social media outlets like Facebook or Twitter where only fresh content seems to be relevant, pins from your blog can get re-pinned and shared weeks, months and even years after you’ve published your content. This also means that with Pinterest, you can bring traffic even to posts you’ve published years a go.


One of the first things you have to do is create a Pinterest account (if you don’t already have one, that is!). I definitely recommend that you create a business Pinterest account- if you already have an account then you can easily convert to a business account (see Pinterest for Business). With business Pinterest account you can have access to analytics, see which pins convert the most and monitor your account’s growth. You can also promote pins, by setting up your budget, choosing certain keywords, etc. I’ve promoted a few of my pins (images from my blog) with really good results. This also becomes useful if you have an Etsy store- you can promote image of your products which can help increase your sales.


Not too long a go, I was reading an article about growing your blog with Pinterest and as I finished reading it, I wanted to share it on Pinterest. The only problem was that I couldn’t find a Pinterest button anywhere on the page! This is a big no-no in my book. I found it especially ironic, since one of the main things that the author stressed in the article, was the importance of having that button installed! Pinterest is expected to hit 50 million monthly active users by next year. Fifty million. This means that it’s an amazing platform for bloggers to share their content. One of my most popular blog posts has nearly 10,000 re-pins on Pinterest which brings tons of visits to my blog on monthly basis. Now, imagine if my posts weren’t “shareable” and I didn’t have that Pin It button installed- I’d miss out on thousands of monthly visitors. Of course, some people have the Pin It button installed in their browser (like I do!) but the reality is that most people visiting your blog don’t- this is why it’s so important to have that button installed.



Another thing that’s really important is to not only make your content shareable, but to also grow your Pinterest account. This means that in addition to pinning your own images and having your audience pin your images, you also pin other content. Now, only about 19% of Pinterest’s content is original- this means that most of the content you see pop up on your Pinterest home page is being constantly re-pinned, and not a lot of users pin original content. And this means that a lot of the images were already pinned by many users and most likely, they will not get you a whole lot of re-pins (which is very important when it comes to growing your account). This is why sharing original and/or trending content is vital. Did you happen to read an interesting and helpful article? Found a good recipe? Came across swatches of a newly released makeup product? Pin it! I noticed a big difference in the growth of my account once I started sharing original content. I definitely recommend that you also get the Pinterest app on your phone- this way you can easily share some beautiful images that you come across on Instagram. The app on your phone also makes it much easier for you stay active on Pinterest- you can pin a few images even when you’re busy, without having to log in to your account on a computer. When you pin fresh and new content, your pins are more likely to get re-pinned and even have the potential to go viral. Then, as you grow your account and gain more followers, you should also remember to share images from your blog posts on Pinterest as well. I also definitely recommend that you only share aesthetically-pleasing images. Pinterest is a tool that’s driven by visuals- this is why you can’t pin blurry and/or unclear images. This is also why beautiful, clear images and colorful infographics do so well. Same thing goes for your own images that you post on a blog- if you need some tips on Photography, make sure to checkout my Photography section here on Thirteen Thoughts.



I’ve already mentioned Group Boards in this post. There are tons of group boards for bloggers on Pinterest and I definitely recommend that you take advantage of that. Usually, in order to be added to a Group Board, you’d need to request an invite. I also know that I’ve mentioned PinGroupie before- this is basically a website that lets you search for Group Boards by using specific keywords and categories. After you find a Group Board that you’d like to join you can see what the rules are in its description- that’s also usually where you’d find information on how to request to be added to the group board. I also started my own Group Board for Beauty, Fashion and Lifestyle Bloggers not too long a go and if you’d like to join, you can shoot me an email at paula[at] (you do have to be following me and the board on Pinterest, otherwise I won’t be able to send you an invite).

beauty and lifestyle blog


I’ve already mentioned the importance of having clear images, but another thing that also does extremely well on Pinterest are images with text. Most of my own images that do very well on Pinterest have text added to them. Now, I definitely don’t like the idea of adding text to every single one of my images, but I’ve noticed that posts like recipes, blogging and photography tips do extremely well when I add text to them (by the way, when I do add text, I only do so for one of the images included in a blog posts- usually the first or the featured image). Adding text creates sort of a call-to-action that prompts users to click on the image and visit your blog. This definitely does not work with every single blog post category, so you might have to do a little trial and error, to find what works best for you.


Not everything that is shared on Pinterest has a source- meaning not every single image will direct users to a website. When you share your own images, it’s best to do so while pinning them directly from your blog- this way they will be automatically linked. If you upload an image from your computer, you have to remember to edit the source, and make sure to copy and paste your link in the “source” tab.

There is so much more to Pinterest than just these few points mentioned in this blog posts, and I could probably go on forever. As I’ve already mentioned, Pinterest is a great tool that can potentially refer thousands of visitors to your blog and it should definitely not be ignored if growing your blog is something that you’re after.

Do you guys use Pinterest?

  • These are great tips! I love Pinterest!

    xo, Liz

  • Just started utilizing promoted pins and I’m so happy I did <3


  • Biana Perez

    I definitely need to start getting better about using pinterest to grow my blog! Thank you for the tips! xo, Biana –BlovedBoston

  • I’ve just got a Pinterest account so any advice is always useful, I would never have thought about the original content point!

    Jodie, xo // Jodie Loue

  • I’m so glad you wrote go post because I’m actually so clueless when it comes to Pinterest, I don’t think I’m doing it right & then I just end up ignoring it most of the time. Really need to work on applying your tips to my account now & hopefully join your beauty group board once I get my laptop back :) x

    Beauty with charm

  • This is brilliant! Thank you.

    Jemima x

  • Danielle Beautyblog

    I really need to get more active on Pinterest and start pinning more regularly! I also rarely look at my analytics so need to get into more of a habit of doing that! Helpful as always!

    Danielle’s Beauty Blog

  • Thanks for sharing these tips! I really, REALLY need to get more active on Pinterest as it’s such a great audience tool, especially in our niche… this has inspired me! Thanks so much x

    Margarita |

  • Hanna

    Love your tips! –Hanna Lei

  • I need to devote an entire notebook to ‘Paula’s Blog Tips’ and keep it treasured in my “office” space forever and ever. I love your posts so much.

    I need to get me a Pin It button. Stat.

  • Sinéad Danielle ✿

    I’m a self-confessed Pinterest addict, and I know there’s many more like me out there! Which is why I can see it’s clearly a platform with great potential for bloggers! I’m totally guilty of not installing that Pinterest button, must do it asap – thanks for the reminder haha!

    Sinéad ♥ fabuleuse, toujours ♥

  • Thanks for this post Paula! I have slowly started building my Pinterest account but to be honest most of the time I ignore it, definitely need to work on it more and be sure to join your group :) x

    Mummy’s Beauty Corner

    • No problem Dagmara! I know what you mean! I was doing the same thing, until I downloaded the app, it’s so much easier to pin from my phone than it is from the computer!

  • Very useful tips, I’m starting to pin my posts on pinterest more. Sometimes I forget to, but this post will definitely remind me to.

    ♥ // Perfect Shade of Mauve

  • I’ve been thinking of really trying to expand into Pinterest as it’s not something I’ve focused on previously. Definitely going to save this and work on them! x

    Jasmin Charlotte

  • SavBanav

    Really helpful post! I have a Pinterest, but it’s a personal account so I should make a business account for my blog! I’ll give it a shot for sure!

    Savannah xx

  • This is very helpful since I’m still new to the whole Pinterest thing. I’ll be joining your group board too! Sometimes I really forget to post on pinterest but if it is really that helpful, I need to know more on how to use it


  • This is such a useful post! Definitely went ahead and created a board and started pinning some of my posts. Really helpful. Thanks for sharing x

    Lina /

  • I never really ‘understood’ pinterest! This is such a helpful post! Thank you! Dora

  • The Sunday Mode

    Exactly the type of post I was looking for, thank you! Bookmarking this to read it again when I actually have some time to get started.

  • Ha, had to pin it immediately. I use Pinterest as a source of personal inspiration, but so far i didn’t get much traffic from there. I never even heard of group boards before…

    Libra, Loca: Beauty, Baby and Backpacking

  • Elizabeth Hisle

    I love Pinterest! But I don’t use it like I should. I think my biggest problem is I use a computer all day at work and use social media on my breaks, so when I come home, I am kinda done with it. I have always read that night time is the best time to use Pinterest as well and I think that’s why I don’t use it more often (though I really need to change that). Do you find there are better times during the day to Pin?

    • So do I! I’m sure that there are better times to post on Pinterest, but I kind of just post in the morning (around 10) and in the evening (around 8pm) usually that seems to work well for me.

  • Agnes

    Very helpful post. I am relatively new to Pinterest, so still have some learning to do.
    Thank you.


  • I think it need to try to use Pinterest for blog aims. Thanks for the post! Loved it!

  • Laura Flint

    This is a great post and very helpful! I linked it up on my weekly roundup:

  • Thank you for these tips! :D

  • I’m finding it really hard to use Pinterest in ways that benefit me. I always feel like I’m just doing something wrong–I don’t have any followers–yet, I have so much activity going (ie. repins, people saving my pins). What would you recommend to change this in way that would benefit my blog?

    • I would say pin often (daily) and do your best to pin original content that you find- something that no one has pinned, something that’s fresh and new, rather than just re-pinning what you see on Pinterest.

  • The Sunday Mode

    I’ve had this post bookmarked fora good two months now and I finally got a chunk of time where I could properly sit down, read all the information and digest everything. Pinterest sounds like an amazing asset for bloggers, I think I’d like to take the plunge and start using it for myself!

    • It really is, it sends me tons of traffic, but it’s also a great way to connect with other bloggers (through group boards) and find some inspiration!

  • Love Pinterest and I’m learning how to use it to bring traffic to my blog and other social media accounts!

  • Pinterest is the best! I definitely need to use it more for promoting my blog. Thanks again for the tips!

  • Great information. I actually took notes while I read it. I love Pinterest…just for fun. I plan to follow your advice and use it with my blog. There is so much to learn… thank you.

  • I’ve been trying to promote my blog with Pinterest for a while, this article definitely helped, thanks!

  • I actually found you on Pinterest and now I’m an active reader! I’m obsessed with you! #BloggerGoals

  • melisa

    The button of invite friends to the group is not working, any idea of what could be happening? Thanks a lot!! :)

    • Hey Melisa, not sure what you mean? Are you talking about my group board or group boards in general? I think that Pinterest is having some issues at the moment, the invite button doesn’t seem to work for me either, but it was just fine yesterday. I’d say try again in a few hours.

  • EdyeNicolesMakeup

    Your blog is always so helpful! Thanks so much for sharing :)


    Edye |

  • Now, I can have a pinterest. Thanks! ;)

  • Shannon

    this article was extremely helpful!! thank you so much for sharing your tips!! do you have any recommendations for pin it widgets to install?