IT Cosmetics Now Available at Sephora (+ a few “IT” products you NEED to try)


You know you’re in trouble when one of your favorite beauty brands comes to one your favorite beauty retailers. 

So, this was announced a while ago, and as of September 25th you’ll be able to get your hands on IT Cosmetics* while visiting your local Sephora. Some products are already available for sale at to VIB and VIB Rouge members.

There are few reasons why I love IT Cosmetics; their products are developed with world-renowned plastics surgeons and dermatologists, they’re cruelty-free and infused with skin-loving ingredients.

There are some products that are exclusively only to Sephora: Bye, Bye Under Eye Eye Cream, Bye, Bye Pores Primer, Bye, Bye Lines Serum, Bye, Bye Makeup 3-in-1 Makeup Melting Cleansing Balm, Heavenly Skin Bye, Bye Pores Powder Brush, Je Na Sais Quoi Hydrating Color Awakening Lip Treatment, Heavenly CC+ Skin Perfecting Brush and Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid SPF50+.

Bye, Bye Lines SerumBye, Bye Lines Serum


Heavenly CC+ Skin Perfecting Brush


If you’ve never tried IT Cosmetics, a great place to start is their Your Skin But Better CC+ Cream. It’s seriously one of the best CC creams out there. You can go light or full coverage and it’ll make your skin look SO healthy. I have both the Illumination and Original versions. Illumination is great if you love a good glow and have dry skin (see my review right here; I’ve used it while my skin was still in a pretty bad shape and it gives such a good coverage). I personally prefer the original one. If I’m short on time, this is always my go-to product. In winter I’m in the shade Fair, right now I use Light.

You also saw me rave about their Bye, Bye Under Eye Concealer right here. Just look at the before and after– if you suffer from dark circles or need a full-coverage concealer, you’ll love this one. Right now I’m also testing the Illumination version of this concealer and will let you know what my thoughts are very soon.

Another IT Cosmetics products that’s been a staple in my beauty bag is their Brow Power Universal Brow Pencil. You can find my review of the Brow Power Pencil and Superhero Mascara right here.


Are you planning on picking up anything? Let me know if you’d like me to review any of the Sephora exlusive IT Cosmetics products!

*this post contains PR samples


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