8 things to do before publishing a blog post

How to Start a Lifestyle Blog
8 Things to do before publishing a blog post

Working on a blog post isn’t as simple as creating content and publishing it.

In today’s post I’ll share my checklist of a few things I always do before publishing my posts. These few extra steps might take a little of your time and energy, but I can guarantee that they bring awesome results, especially if you want to engage your audience in your content and attract new readers to your blog.


On average, it takes about 9 seconds for a visitor to decide whether or not they’re interested in engaging in your content. Bulky blocks of text are often difficult to focus on, that’s why using subheadings is so important. When you section your text (split it in paragraphs) and add a subheading, it makes your post much easier to read.


Make sure to highlight important points by adding bold or italic text- this will call attention to them.


This is a no-brainer; we all make mistakes (I know I have) but it’s best to make sure that your posts are easy to read and do not contain any big grammatical errors or misspellings. WordPress has a built-in spellcheck, but I still proofread my content because sometimes a little auto-corrected word might sneak in here and there. Read through your post before publishing it to ensure that there aren’t any typos and if necessary, rewrite any sentences that aren’t very clear or easy to understand.


Chances are, you have a few different categories on your blog; make sure that each post is added in the relevant category. If you use tags, also make sure that you add relevant ones; this usually helps you out if you use a “related posts” widget under your published content.


Adding internal links within your content introduces your readers to your archived posts. It also helps to increase your page views and increases the engagement by giving your readers more information on a given topic. Of course when doing this, only link to relevant content.


When adding images to your post, make sure that you use your keywords when you label your images and alt tags. For instance, if you’re writing a recipe for a tomato soup, don’t name your image “image_1273563” but “chicken soup recipe” instead- this way when someone searches for “chicken soup recipe” they might come across your image and discover your post.


Make sure to end your post with a short conclusion and a call to action. This will help you to engage with your readers: ask them to take action whether it be to share your content,  comment or answer a question.


Finally, read your post in the preview mode. Make sure that everything is easy to read and looks exactly how you want it to look and fix any errors that you find.

Do you have your own checklist of things to do before you hit publish?


  • One of the mistakes I made was not labeling my photos, so after a little research I had to spend some time to rename and upload all the photos with attributes. This is a great list and I make sure to check all of these before I publish a post.


  • Danielle Beautyblog

    I think I’m pretty good at doing all of these! Also, was the mistake under spellcheck intentional? :P

    Danielle’s Beauty Blog

  • I’m pretty sure I do everything but label my photos, I definitely need to start doing that!

    Jodie, xo // Jodie Loue

  • I think I do all of these or at least try to do them :) Working on a blog post is definitely not a 5 minutes job! x

    Mummy’s Beauty Corner

    • It’s a lot of work, isn’t it? I can imagine how time consuming some of your Makeup Through the Decades posts are and I think your hard work definitely pays off :) Those are seriously my favorite posts! :)

  • I like to think I do most of these but I really should make a conscious effort to do these in all my posts. I love these posts, they’re always so helpful :) xx


  • These are all great tips!

    xo, Liz


  • SavBanav

    I try and do all of these things! However, call me stupid, but I can’t seem to put my posts under my different pages… I’m trying to figure it out, though. This was good and helpful to read!

    Savannah xx

  • I’ve never actually thought about using sub headings but that’s such an important point, so definitely something I need to consider in the new year. Amazing and super helpful post as always x

    Beauty with charm

  • Labeling images is so important, that was one of the first really good blog tips I learned.

    Chelsey | http://www.chelseythornton.com

  • Biana Perez

    As always another great tips post!! xo, Biana –BlovedBoston

  • Great guide! I’ll save this to my bookmarks and check it every time I publish!

    Sara – She Who Is Short

  • Elizabeth Hisle

    I’ve been trying to use subheadings more for two reasons. 1: it works! I get more comments if I use subheadings. 2: Um, I like to read in broken up chunks too so wouldn’t everyone else?

    Great list of tips!


  • Such useful tips! I always forget to change alt tags, mainly because I get lazy! I am also trying to get in the routine of using more sub heading to break up my content – it’s so important! What a great post x

    Margarita Chi | MARGARITACHI.CO

  • Laxmi Yangat

    Thanks a lot! Really helps me as a new blogger. :)


  • I need to make sure I follow some of these steps. Some I follow already but not all and must do though but this is a great post x

    Sara Ali | http://www.saraswonderland.com

  • Very useful tips, Paula! This would have helped me a lot more if I read it sooner. Haha. I already do most of them now except the subheading part. Maybe I should get on to that soon.

    Love, Richel. | Richel Goes Places

  • Ciara

    Paula, I’ve only just discovered your blog today but I already know that I love it! Your writing is fabulous, and I just love the simplicity yet glamour of your photographs. I will most definitely be keeping up to date with your work, especially for inspiration for my own blog!

    All the best,
    Ciara. ciarajaneizzieblog.wordpress.com

    • Aww thanks so much Ciara, you’re so sweet! So happy you’re liking the blog! How did you find it, if you don’t mind me asking? :)

      • Ciara

        I had followed a girl on Bloglovin’ who had made a collection called ‘Blog Tips’ and your posts made up about 90% of it, haha! As I was starting up my blog again I just knew I had to read some of them, and they were really great! Can’t wait for more of your posts, especially if they’re blogging related :)

  • Love the post! Just started mine :)


  • Good checklist! thank you for sharing!

  • I always forget a lot of these, mostly because I have a limited time to work on posts when the baby is asleep, but I need to write these down and start checking them off!

    Nereyda│ This Girl Is Obsessed

  • Lauren Gardner

    Ok so here’s a question for ya… probably a really silly one, but I am sooo not savvy with wordpress… How do you make your featured images full size?! Mine crop it off in weird places and I cannot for the LIFE of my figure it out. Also on my main page it shows my featured image AND the image from the post, but not on my individual pages/categories. Any suggestions? Did I even make sense? Lol.

  • Great tips!


  • Sora Simone

    This is great. I’m starting to improve mine :)


  • Νανσυ Παντ

    Hey there! Your advice helped me a whole lot. Thank you!! <3

  • Jessica

    Loved this post, your very helpful! Can’t wait to blog more!


  • CJ

    Common tips but frequently overlooked in my opinion. Haha I fall in the spellcheck category of this post. I go back to my already published posts only to find a couple of grammatical errors. EEEk :))))

    CJ | From Manila with Love : Beauty, Life & Feminism