“His” Beauty

The following content includes referral links and/or gifted products (*). Read my disclosure policy for more info.

Every single night, as I’m lying in bed, I go through the same routine. As I rub in my hand cream, I ask Mark “did you use a moisturizer on your face?” “yes, I’m doing it right now” “but you’re not!” “in a minute!”

Why is it such a “struggle,” for most men, to have an actual skincare routine? I’d love to be able to shower Mark with new, fun skincare or “beauty” products every month, but the sad truth is that I know that most of them will end up sitting on the bathroom sink, and he probably won’t even bother to open them. I’m not sure how much gendering of beauty products is to blame here. There’s this thing about marketing products for men which leads them to believe that if it doesn’t come in a dark, manly packaging and isn’t loaded with a “manly man” sandalwood-ish fragrance, it’s no use.

When we started dating, his “beauty” routine consisted of an aftershave a 2-in-1 shampoo and Dove soap. After years of my nagging, I got him to actually use a moisturizer at night and a sunscreen lotion during the day. On occasion, he’ll also reach for an exfoliating cleanser, so I guess I shouldn’t complain too much.

One thing I’ve learned when trying to get my husband to have some kind of skincare routine, is that simple is the way to go. This is something that I believe in, too, but then again, I don’t know if having a skincare collection that can fill 3 medicine cabinets can be called “simple.” I guess you can say that I like to have a lot of options…

When it comes to a moisturizer, his choice is very similar to mine- while I love Cetaphil in a tub, his favorite is CeraVe in a tub. It’s simple, fragrance-free, and it gets the job done- especially in winter when his skin gets dry. Out of all the products I’ve had him try, other than the CeraVe cream, he loves Perricone MD’s Cold Plasma + Face and Clinique’s Dramatically Different Jelly, the most. In his own words, the Cold Plasma Cream + feels “fancy” on his skin, and Clinique’s Dramatically Different Jelly is “nice and not greasy.” I mean, I should really consider having him help me write beauty product reviews.

The only “girly” product that he reaches for, is Missha Safe Block Sun Milk, as it’s one of the very few sunscreen lotions that doesn’t irritate his skin. “Girly” because it comes in a light-pink packaging (sigh) but the fact that it’s gentle and doesn’t burn his sensitive skin (which a lot of sunscreen products tend to do) makes up for that.

While his approach to skincare is quite shy and hesitant, his cologne collection is quite extensive. The minute we walk into any department store, the cologne section is the first place we visit and he can literally spend 30 minutes sampling, deciding, and then sampling some more. It’s just like buying socks- Mark can spend 20 minutes deciding between which socks to buy. Me? When I go shopping, I go in, I get what I need and I’m out. Not him.

Hawthorne Cologne Review

Few months ago, I had him try Hawthorne*– a custom fragrance set based on scent-tailoring algorithm that takes things like diet, fashion and personality into consideration. The set comes with two fragrances: one for “work” and one for “play.” To create a custom-tailored set you take a short quiz where you answer a few questions about your lifestyle. The quiz also takes your other favorite colognes into consideration, which I thought was pretty cool. There are about 5 combination for each “play” and “work,” so there aren’t countless options where a fragrance is created just for you, but the idea of having a customized combination of both is really fun.

For a $100 you get two 1.7 fl. oz. cologne bottles: “work” to wear on a daily basis, and a signature “play” scent. With his picky nature, Mark never buys a fragrance before sampling it (and neither would I) but he really loved these. Everything from the packaging, to the long-lasting power and of course, most importantly, the fragrance itself. His “work” cologne was fresh and woody- a slightly warm, strong and fresh scent; the “play” cologne, on the other hand, was spicy and aromatic, a bit stronger than “work.”

While he’d never go through my skincare collection to find a product he likes, I love going through my husband’s cologne collection. I loved wearing cologne ever since I can remember- Issey Miyake Men’s L’Eau d’Issey is my favorite. Many years ago I actually bought a bottle for myself and didn’t have the heart to tell him it wasn’t for him, when he found it in my room, put in on his dresser and said “thank you!” These days, I just steal it from him from time to time. The same thing goes for the two customized fragrances from Hawthorne*- I love that they work different with my body chemistry than they do with his and smell different on both of us.

So, how about you guys- is your partner into skincare as much as you are, or do you have to work just as hard as I do to convince them to use sunscreen? Who else loves wearing cologne?


  • Reply
    Christine C.
    October 9, 2018 at 11:08 am

    HA!!! i actually have a post ready to go about this same subject. I always get asked “Does Rob really get into skincare since you have so many products and know so much about it?!?” The answer is a hard NO! I can’t get him to use anything. I have tried so much and it just kills me! I have no idea how he has the skin that he does, without any issues of course, BUT I’m like sunscreen at least?!?!

    • Reply
      Paula @
      October 11, 2018 at 9:36 pm

      Haha, yes! My husband has really good skin, too and I’m like “how??” It’s always such a mission to get him to try something new!

  • Reply
    October 9, 2018 at 1:15 pm

    I’ve never met a guy who really cared about skincare and I think a lot of that does in fact have to do with marketing and also socialization. Men are allowed to simply be and look however they want. Women aren’t – we are constantly berated if we aren’t hopping on the next beauty bandwagon, because our human worth is inextricably linked to our appearance and how much we’re investing in it.

    On The Cusp |

    • Reply
      Paula @
      October 11, 2018 at 9:38 pm

      Right? It’s so messed up. I also hate the fact that there’s often such a big difference in prices when it comes to beauty products for men vs. women.

  • Reply
    Candice @ NatalyaAmour
    October 10, 2018 at 3:27 am

    These look gorgeous

    Candice | Natalya Amour

  • Reply
    Samantha Frances
    October 10, 2018 at 11:58 am

    I managed to get my ex-partner to try a face mask once and it never happened again! I definitely think it has a lot to do with society/marketing and how skincare products are aaaalways targeted to women, relating to the idea that women need to keep themselves beautiful whilst men don’t. It’s ridiculous! Skincare is skincare, everyone should look after their skin! I also prefer men’s cologne to women’s perfume – they just smell so much nicer to me! xxx

    • Reply
      Paula @
      October 11, 2018 at 9:47 pm

      I totally agree with you on this, Samantha. I hate the fact that most men think that taking care of their skin is “girly.” Yess, I loove wearing cologne, I’ve always been drawn to more muscular scents.

  • Reply
    Anika May ♡
    October 10, 2018 at 3:09 pm

    This is such a great post idea! I’m single but there are so many good ideas for gifts here :)

    Anika |

  • Reply
    Danielle Alexa
    October 10, 2018 at 4:31 pm

    I make my other half try out everything, he even has a matte primer to help control his oil!

    Danielle xx

    • Reply
      Paula @
      October 11, 2018 at 9:56 pm

      That is so cool, Danielle! I remember once using juust a bit of matte powder on Mark before going out to a wedding one time, and he freaked the f**k out and insisted on washing his face because he didn’t want to “wear makeup” lol

  • Reply
    October 11, 2018 at 6:49 am

    This is so helpful for present ideas! I never know what to buy males!

  • Reply
    Natalie Redman
    October 12, 2018 at 10:47 am

    I love Perricone MD, such gorgeous products!

  • Reply
    lawler || yvettemypet
    October 31, 2018 at 4:06 pm

    My roommate thinks my beauty hobby is fun and he likes to play with a lot of the stuff I suggest. His fave moisturizer is La Mer (even though he knows that’s not price-sustainable); so I give him all my samples from them. He’s gotten into glycolic face washes (Anthony) and Shu Uemura’s oil cleanser shampoo. He liked the Korean line Benton for a while, too.

    Does he use this stuff every day? No. That’s the challenge. He likes to try things but only seems to use skincare when his skin needs it (is distressed). So getting him into a routine-routine is going to still be a a hard-sell.

Leave a Reply