PÜR Fully Charged Magnetic Mascara (before+after)



Anti-aging mascara that uses magnetic force to separate and add volume to your lashes?

PÜR Fully Charged Magnetic Mascara* uses Magnetic Force Formula that wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping for long-lasting performance. This anti-aging mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

In addition to promising volume and lift, PÜR Fully Charged Magnetic Mascara is also fortified with a specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss and Carnauba and beeswax set lashes to maintain precise definition all day or all night.


PÜR Fully Charged Magnetic Mascara, the brush really reminds me of Too Faced Better Than Sex mascara, although it’s not exactly as dense.

What I love:

-gives length and volume
-doesn’t clump lashes together
-doesn’t flake or smudge
-dries quickly, but layers easily
-super black, intense color
-one coat gives an incredible, natural look, but when you layer on a few coats you can go as intense as you want
-removes easily with oil and cream based cleansers

What I don’t love:

-the only thing that comes to mind is that the formula is a bit wet and the excess needs to be wiped off before first couple of uses- but this is something that I always find myself doing with new mascaras. After a few uses the formula always turns a bit dry and works perfectly, without needing to wipe any excess.


None, one and three coats.

As you can tell, I love this mascara. Funny thing is, when I was taking these swatches yesterday, I looked at some reviews and noticed people either love or hate this mascara. I saw some reviewers saying that it clumped their lashes, which I really don’t understand because to me, this mascara did quite the opposite. I think that with many mascaras, when you first open the tube, you just have to wipe the excess off until the formula dries a little bit. This is something that I always do and rarely have problems with clumping lashes (unless the formula is crappy). I think that my before/after photos speak for themselves.

*this post contains PR samples


  • Reply
    March 23, 2016 at 9:39 am

    I’ve always been confused with what a magnetic mascara actually is so thanks for clearing that up – this is a great review! Love the look this mascara gives your lashes :) x
    Charlotte’s Road

  • Reply
    Amanda Elizabeth
    March 23, 2016 at 10:02 am

    Wow such a difference! Love to hear that it doesn’t flake or clump.

  • Reply
    March 23, 2016 at 10:26 am

    Looks really good! Nice review:)

  • Reply
    March 23, 2016 at 10:52 am

    Oh my gosh, this looks like magic. I definitely need a product like this in my routine!

    Stephanie ● Sartorial Diner

  • Reply
    Berfin Gence
    March 23, 2016 at 10:55 am

    I need check this mascara out, really love it! xxx

  • Reply
    Ambar Syed
    March 23, 2016 at 12:01 pm

    This looks like it gives so much volume! You have such gorgeous lashes Paula :)
    – Ambar x

  • Reply
    March 23, 2016 at 4:11 pm

    This looks like exactly the kind of mascara I’m after. It gives your lashes an amazing amount of volume and lift – which is what mine are in desperate need of! I’ll definitely bear this mascara in mind when I’m ready to purchase another

    N x | Lovelaughslipstick x

  • Reply
    March 23, 2016 at 5:53 pm

    This looks right up my street! I like the lift, curl & volume! xx


  • Reply
    Ela BellaWorld
    March 23, 2016 at 6:38 pm

    I didn’t know that there’s an “Anti-aging mascara” :) Once coat gives natural looking lashes and even after three coats, your lashes don’t get clumpy, that’s a good thing. After two coats, most of the mascaras make my lashes sticky so I stop after two coats :)

    Ela BellaWorld

  • Reply
    March 24, 2016 at 12:18 am

    I hope I love this mascara, just got it in the mail the other day with the new eye primer as well. I’m so picky with mascaras, I wasn’t a fan of the other PUR ones, but I love their makeup typically.

  • Reply
    March 24, 2016 at 3:38 am

    I haven’t stopped using this mascara since I received it and I adore it! It gives me long, dark lashes that stay curled all day – a rarity for me!

  • Reply
    Kiss & Make-up
    March 24, 2016 at 3:55 am

    I like the effect with just one coat, very natural but with plenty of impact still!

  • Reply
    Rosie von Waldherr
    March 24, 2016 at 6:02 am

    WOW, that looks great! I love the look of one coat and the look of three coats is also gorgeous =D

    Rosie’s Life

  • Reply
    March 24, 2016 at 2:11 pm

    I’m on the lookout for a new mascara and this looks so interesting. Might give it a go. Thank you x

  • Reply
    Chaste and Beautiful
    March 24, 2016 at 7:23 pm

    Wow your lashes look incredible with this mascara. It seems like a great buy. Lovely post

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